Shah Rukh Khan Turns 61: How ‘King’ Is Turning a Superstar’s Birthday Into a Film Marketing Event

Shah Rukh Khan turned 61 on Monday, and his team spent the day selling a film. At midnight, the makers of King released Tu Mil Jaaye, the first song from the December release, and set off the biggest marketing push yet for Khan’s next big-screen outing. The timing follows a clear plan as Khan announced […]

By News Desk 5 min read