In the era of selective feeds, it is the humour that attracts actors to young fans. Bollywood star Saif Ali Khan has become a fan favourite on social media through his wit.
Nawab of Pataudi is proving that it is possible for a celebrity to grab people’s attention without a managed persona.
Saif Ali Khan, because of his humorous, witty and occasionally unconventional style, appeals to the young fan.
Saif and the saga of the ghee
The saga began on Kaun Banega Crorepati season 18, where Saif appeared with Akshay Kumar to promote their film Haiwaan.
Host Amitabh Bachchan told them that answering the tenth question correctly would unlock a two-year supply of Gowardhan Ghee.
Saif’s reaction went viral almost instantly: “Wow, what? This is it; this is why I came.”
He kept the joke alive on Netflix’s The Great Indian Kapil Show, where he appeared with his wife, Kareena Kapoor Khan.
Saif said he had received neither the ghee nor his appearance cheque.
Kareena added that the family uses plenty of ghee, and Saif joked that she even rubs it on her feet at night, leaving their bedroom to “smell like a dhaba.”
Fans responded by creating an Instagram page, @GheeOnSaifSide, and starting online petitions that asked the brand to deliver.
Now the saga appears to have ended with a new Instagram video in which Saif reveals jars of ghee behind him.
Saif opens by telling followers in Hindi that they will not discuss Gowardhan ghee, then accidentally turns his camera toward a room stacked with bottles.
This describes the clip as an advertisement for the brand, and fans have cheered it as a happy ending.
Saif’s pull with younger users drew fresh attention in May 2026, when a video of him apparently seeking blessings from the poster of his own film Kartavya went viral.
Bollywood legend joined Instagram around October 12 with a verified account, @saifalikhanpataudi, which at first followed only Kareena.
First post showed the Pataudi Library, with the caption “Pataudi Library.. Judging books by their cover…”
His son Ibrahim Ali Khan joked in the comments, “Is this you abba no na?” and the playful father-son exchange amused followers.
